Backyard LivingSit a WhileManufacturers and distributors of patio furniture have not, ironically, been doing much relaxing while preparing their showcases this season. Tony…Read More Sit a While
MarketingKeep ’Em Coming BackFrom slowed parts production and raw material shortages to job market woes, hot tub customers are experiencing an increase in…Read More Keep ’Em Coming Back
MarketingAdaptive CreativeIn a digitized world, spa retailers have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,…Read More Adaptive Creative
Backyard LivingOutdoor GreatRoom: Shining BrightThe Outdoor GreatRoom Company, a Minnesota-based manufacturer of outdoor living products, has launched an upgrade to its Crystal Fire burner….Read More Outdoor GreatRoom: Shining Bright
AccessoriesEssentials: Essentially LoyalExpanding to meet trends in the spa accessory industry, California-based Essentials Spa Supplies has grown exponentially in the last 26…Read More Essentials: Essentially Loyal
OperationsEarned VacationIn the spa industry, with its variable busy seasons depending on location, it’s crucial to have employee attendance policies. Such…Read More Earned Vacation
MarketingRibbon CuttingDrawing customers to a new retail location may not be as easy as coaxing them into a hot tub. It’s…Read More Ribbon Cutting