Retail Tech Tools
ONCE UPON A TIME, all the tech you needed to run a successful store was a decent cash register. Now,…
Money Metrics for Visuals
I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple…
Integrating Backdoor Living
When you barely have space to show your spa selection, where can you carve out more for a backyard-living area?…
Go Outside and Play
Go outside and play: Those were the four words I heard every day growing up on Long Island, New York….
Throw Out the Rule Book
Visual presentation — for a liquidation sale? Who cares: You’re closing! Right? But there is more to a successful closing…
Service Style
It would be so nice if your customers came into your store regularly to check out the new spas and…
Rethinking the Spa Store Experience
Photography By Adam Wickham I took a look at some retailers opening more than 100 stores a year: Forever 21:…