Happy Birthday to Us
About this time 10 years ago, the first issue of SpaRetailer came out; I joined the team a few months…
Episode #9, Pay-Per-Click versus SEO
A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing…
The ‘Other’ Season
Photography by James Kullmann When we featured Seattle-based Aqua Quip as a Retail Star in 2009, the company had just…
The Backyard Frontier
I find it refreshing to move away from hot tubs for a short time in order to consider the rest…
Celebrating Sauna
What’s red, has wheels and makes you sweat? It could be the sauna traveling across the United States to celebrate…
Episode #8, Ownership Transition at All Seasons
As employees of All Seasons Pools & Spas, Adam Litke and Loren Cohodes would talk about one day being the…
Episode #7, How I Bought Mountain Hot Tub with Kelly King
Kelly King was a longtime employee at Mountain Hot Tub in Bozeman, Montana. In 2014 he bought the company. In…
Building/Growing to Serve
Photography by Ian Crysler Gib-San Pool and Landscape Creations, located in Toronto, does things a little differently than most in…
NC Brands Introduces New Line
Chemical manufacturer NC Brands had two hot tub chemical brands in need of updates. Instead of touching up both Natural…
I May Have Overreacted a Bit
I was about halfway done writing this column when I got the news that Jacuzzi had purchased Hydropool. That changes…
Prime for the Taking
The last generation of savers is dying off, says Steve Ruscigno, general manager of Oregon Hot Tubs, which has six…
Episode #6, Managing Online Reviews, BONUS Pt. 4
Tyler and Greg from The Brothers Pools Service and Repair share their strategy for online reviews, and how they used…