Soaking in the Shade
You’re not just selling hot tubs, you’re selling a lifestyle. And the icing on the cake for many homeowners is…
The Rep Life
It’s long hours spent on the road. It’s being on call 24/7. It’s no such thing as set business hours….
Coast Spas: Big… Like a Pool
When listing things that measure about 21 feet — a giraffe, Washington’s nose on Mount Rushmore, vaulted ceilings in million-dollar…
Arctic Spas: Chlorinate and Automate
Ten years ago, salt chlorinating and web connectivity were top of mind for Canada-based hot tub manufacturer Arctic Spas. The…
Google It
Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is “Google.” So when…
Under One Roof
Photography by Studio Macleod Founded by high school buddies Tom Walker and Scott Smith in 1979 in Bozeman, Montana, Mountain…
Debris Field
Swim spas are often used for longer durations than a typical hot tub, making them a prime gathering place for…
Cal Spas: Priority Swim
In January, Cal Spas released its latest product, the F-1421 Swim Spa. The Cal Spas Delphi Team began development in…
Viking Spas: IKONic Partnership
Call it fate, destiny or coincidence, but the 2017 pool and spa show in Orlando was the beginning of big…
Widening the Funnel
Photography by Samson Madsen and Nathan Lopez Though David Isaacs grew up in the spa business, as an adult he…
Shift Your Marketing
Every business, whether a one-man-show or a national corporation, has three major areas of business organization: sales/marketing, manufacturing/production and finance/administration,…
Artesian Spas: Modern Wow Factor
When Artesian Spas first revealed its latest hot tub line — the Artesian Elite — at the PSP Expo in…