The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
JoinedApril 24, 2020
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A sparkling hot tub tucked into a meticulously manicured backyard can look like the perfect retreat — until the reality of soggy towels, scattered chemicals and a tossed-aside cover turns the sanctuary into cluttered chaos.
Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.
Every day, hot tub retailers promote wellness and good health.
Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
As a wrap-up to our succession series, retirees share what life is like after selling their businesses.
When former owner Craig Ecelbarger thinks of the success The Recreational Warehouse has had, he simply smiles.
“It’s hard not to smile,” says Ecelbarger, who is now the director of Florida operations after the company was purchased by Watson’s. “It’s like, ‘Wow, we’re good at this.’
Adrianne Morgan, vice president of retail operations of the Wisconsin-based pool and spa company, says watching the relationships between customers and her staff develop is the best part of the business.
You could say Rita Rowlen grew up in the hot tub industry.
When Rowlen’s father, Cecil Schniepp, started his swimming pool construction and retail business in 1954, he had high hopes his seven kids would work in the family business.
If all had gone according to plan, Ron Perkins would have bought Seven Seas Pools & Spas at the end of 2024.
But like most well-laid plans, things didn’t happen that way.
If you’re considering liquidating your business, it’s likely taken a lot of forethought and seems like the best option before retiring. Selling your business to the public is a good option for hot tub retailers who need to eliminate inventory and break even.
As part of our succession planning series, here’s a look at what happens when an outside buyer successfully purchases a hot tub business.