Seraine Page

Joined April 24, 2020

Articles 54

Freshen Up

In an era where shoppers are more likely to order online than walk into a store, creating a captivating showroom is essential. For retailers, this means the store must offer something the internet cannot. Consumers often look for fast, convenient and exciting shopping, so quick store refreshes can be a game changer.

Operations

Pop-up Payoff

The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.

Backyard Living

Savvy Storage Solutions

A sparkling hot tub tucked into a meticulously manicured backyard can look like the perfect retreat — until the reality of soggy towels, scattered chemicals and a tossed-aside cover turns the sanctuary into cluttered chaos.

Features

The Hot Tub Hustle

Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.

Features

Alive & Well

Every day, hot tub retailers promote wellness and good health. Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.

Features

Analyzing Your Market

In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.

Features | Succession Planning

Retirement at Last

As a wrap-up to our succession series, retirees share what life is like after selling their businesses.

Features | Retail Stars

The Recreational Warehouse

When former owner Craig Ecelbarger thinks of the success The Recreational Warehouse has had, he simply smiles. “It’s hard not to smile,” says Ecelbarger, who is now the director of Florida operations after the company was purchased by Watson’s. “It’s like, ‘Wow, we’re good at this.’

Features | Retail Stars

Patio Pleasures

Adrianne Morgan, vice president of retail operations of the Wisconsin-based pool and spa company, says watching the relationships between customers and her staff develop is the best part of the business.

Features | Retail Stars

Ultra Modern Pool & Patio

You could say Rita Rowlen grew up in the hot tub industry. When Rowlen’s father, Cecil Schniepp, started his swimming pool construction and retail business in 1954, he had high hopes his seven kids would work in the family business.

Features | Retail Stars

Seven Seas Pools & Spas

If all had gone according to plan, Ron Perkins would have bought Seven Seas Pools & Spas at the end of 2024. But like most well-laid plans, things didn’t happen that way.

Features | Succession Planning

Everything Must Go

If you’re considering liquidating your business, it’s likely taken a lot of forethought and seems like the best option before retiring. Selling your business to the public is a good option for hot tub retailers who need to eliminate inventory and break even.

Seraine Page

Freshen Up

Pop-up Payoff

Savvy Storage Solutions

Alive & Well

Analyzing Your Market

Retirement at Last

The Recreational Warehouse

Patio Pleasures

Ultra Modern Pool & Patio

Seven Seas Pools & Spas

Contact

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