Marketing to Your Ideal Audience
Between the unprecedented coronavirus outbreak and election season, spa retailers are learning to ride the wave. “This pandemic has completely…
Surviving an Election Year
This story was written before the covid-19 outbreak. Though the advice is geared toward politics, much of it holds true…
Reviving Swim Spas for Longevity
Since swim spas are over a decade old, the industry should be getting close to that first round of discarded…
Heat Things Up
If there’s one product that might be hotter than hot tubs in this industry, it’s saunas. Given the numerous health…
UltraLift: A Cover Lifter for All
In May, SMP Specialty Metal Products Inc., released its new and improved cover lifter, the Visionlift Boomerang. The lifter removes…
Hot Tub Products Launches New Marketing Program
How do you keep in touch with customers once they’ve bought a hot tub? As a retailer, if you only…
Sneak Peek
Virtual showroom tours on hot tub dealer websites are a cutting-edge way to market, with retailers showing off merchandise long…
Create Smooth Operations for Your Spa Business
In the spa industry, ongoing sales training is a must for your business to keep turning a profit. Steve Sharp,…
Jacuzzi: App Makes Hot Tub Ownership Easy
With the scan of a QR code, spa owners now can virtually connect with their hot tubs via the Jacuzzi…
Outdoor Retailers Paint the Whole Picture
Elegant Outdoor Living Website: elegantoutdoors.com Location: Florida In 2010, Elegant Outdoor Living opened its flagship store in southwest Florida. The…
Strong Spas Releases Fully Automated Cover
With the turn of a key, hot tub owners can now lift a hardcover automatically. This August, Strong Spas —…
Umbrellas 101: How And Why To Sell Umbrellas
By Seraine Page Hot tub accessories offer opportunities to upsell while further improving a customer’s overall spa experience. Spa umbrellas…