BioGuard, a maker of high-performance pool and spa chemicals based in Lawrenceville, Georgia, kicked off a yearlong celebration of the brand’s 60th anniversary with a festive event in January 2023. The Nashville, Tennessee, event was part of the company’s annual dealer conference and brought together over 450 attendees representing BioGuard dealers and company representatives.
“It was an honor to spend quality time with so many from our BioGuard dealer base,” vice president of sales Ted Lawrence says. “I am excited to be leading our sales team through such a milestone year as we honor the BioGuard brand’s storied history and take it to the next level.”
Ignacio Campos, president of the company’s pool division, adds, “Our goal is to continue to be a leader in the development of the highest quality pool and spa chemicals … BioGuard’s success will continue to come from our pursuit of innovation as we support our dealer network to meet the needs of pool and spa owners worldwide, providing unmatched value through our high-performance products.”
BioGuard, established in 1963, is known for creating a three-step system of chemicals to keep water clean and clear. It also pioneered computerized water testing for pools and spas, and it has expanded to include a full chemical line for spas.