Step Into Swim Announces Partnerships

Step Into Swim, an initiative of the Pool & Hot Tub Alliance dedicated to creating more swimmers through safe swim education, announced strategic partnerships with Master Pools Guild, Northeast Spa & Pool Association Foundation and Periodic Products Inc. The partners committed a total of $95,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for nearly 2,000 children while driving down the drowning rate.

“The best thing we can do to keep our children safe in the water is to continue talking about the lifesaving skill of learning to swim and increase access to swim education to make water safety a reality for children in need,” says Rowdy Gaines, three-time Olympic gold medalist and vice president of partnerships and development for PHTA, who leads the Step Into Swim initiative. “MPG, NESPA Foundation and Periodic Products are longtime safety champions in the industry who continue to advocate for the next generation of swimmers. They share in Step Into Swim’s mission to create more swimmers and help provide a stepping stone to reach our goals in 2023.”

Step Into Swim is funded through partner contributions and has gifted swim lessons to more than 300,000 children since its inception in 2012.