Operations
Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems to reengage them,” says.
Marketing
Lead the Way
Lead magnets can generate sales, especially when they provide value to the customer.
Merchandising
From Walk-in to Warm Lead
You likely already know two key things about customers who walk into your showroom: They’ve researched spas online, and they’re ready to see, feel and maybe even test one in person. That level of buy-in gives your team an opportunity to close sales today and build a pipeline for tomorrow.
Insiders
What has been your most reliable technique for getting high-quality leads?
SpaRetailer Insiders: What has been your most reliable technique for getting high-quality leads?
Coaching
From Selling to Serving
When it comes to getting a customer to buy a product or service, it’s easy to focus solely on the sale: the dollar amount, the numbers and hitting targets. Yet every interaction presents a much bigger opportunity — to make a meaningful, even extraordinary, difference for customers.
