Cal Spas announced Kevin Sanders as the new vice president of global sales. Sanders will spearhead all national and international sales growth. He will be responsible for strengthening the Cal Spas dealer network and increasing brand awareness for all Cal Spas brands through every distribution channel in the global market.
Sanders joins the Cal Spas team with 35 years’ experience in
luxury home resort products. Sanders’s background is versatile when it comes to
all aspects of wholesale and retail products. His extensive experience in
generating sales and leadership roles is expected to contribute to a successful
selling season for the hot tub marketplace.
“I am excited
about making an impact in the home resort industry,” Sanders says. “I look forward to building
relationships between Cal Spas and our valued dealer network, and participating
in the overall growth of Cal Spas.”