Make the Most of the Slow Season
By Jessica Chase, Evosus Now that the holidays are over, January is the month when the pool and spa professionals take…
Three deadly stages of growth
Two major factors cause companies to go out of business: The first is improper labor pricing. Let’s assume you know…
Fitness is the Key
With the evidence laid out in front of the customer, the choice is obvious. The benefits of the swim spa…
Are They Worth It?
I hear both extremes when I ask about the value of participating in home shows. Some dealers spend 80 percent…
Swim Spas Vs. Pools
Swim spas have changed the landscape of the hot tub industry — so much so that some business plans have…
Setting the Tone for Service
As a salesperson, it is our job to sell the product. As a sales professional, understanding the structure of the…