Episode #13, KPI’s To Track
Megan and Danielle Lavallee Wasson delve deeper into her recent article about key performance indicators, tackling some of the performance…
Episode #12, Love Is All There Is
A Valentine’s Day remembrance — Sky Matula reflects on the fire that destroyed his childhood home and his mother’s message…
Episode #11, SEO and Organic Marketing
What is SEO and organic marketing? How can it help me get more leads and increase sales? Search engine optimization…
Episode #10, The Legacy of Olympic Hot Tub
Don Riling worked at Olympic Hot Tub for 21 years before he purchased the business. Hear about how his role…
Episode #9, Pay-Per-Click versus SEO
A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing…
Episode #8, Ownership Transition at All Seasons
As employees of All Seasons Pools & Spas, Adam Litke and Loren Cohodes would talk about one day being the…
Episode #7, How I Bought Mountain Hot Tub with Kelly King
Kelly King was a longtime employee at Mountain Hot Tub in Bozeman, Montana. In 2014 he bought the company. In…
Episode #6, Managing Online Reviews, BONUS Pt. 4
Tyler and Greg from The Brothers Pools Service and Repair share their strategy for online reviews, and how they used…
Episode #5, BONUS episode — SR Behind the Scenes
Peek behind the editorial curtain with Megan and Dave to learn how our Expansion Issue came to be.
Episode #4, Managing Online Reviews, Pt. 3
Dave shares how his automated reviews system works. Read the corresponding magazine articles here and here. DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a…
Episode #3, Managing Online Reviews, Pt. 2
Some of the common problems with review sites and how to handle negative online reviews. Read the corresponding magazine articles here and…
Episode #2, Managing Online Reviews, Pt. 1
Not getting very many online reviews? Having trouble navigating Yelp, Google and Facebook reviews? Our online expert Dave Carleton explains…