Claffey Pools Partners with Step Into Swim to Fund Drowning Prevention

Claffey Pools, a luxury pool and spa builder in north Texas, has announced its third annual campaign with Step Into Swim, an initiative of the Pool & Hot Tub Alliance dedicated to creating more swimmers through safe swim education. This continued financial support from Claffey Pools is part of the company’s commitment to helping the community and allows Step Into Swim to invest in the next generation of swimmers.

“There is no better way to give back to the pool industry than to give to an organization that’s single mission is to prevent drowning,” says Charlie Claffey, president of Claffey Pools and chair of the PHTA board of directors.

This year, Claffey Pools is participating in the Round Up with Rowdy campaign, a new program that allows pool and hot tub companies to take advantage of point-of-sale fundraising. The Round Up with Rowdy program helps extend Step Into Swim’s reach, builds industry integrity and engagement and grows support across the country.

Round Up with Rowdy was named for Olympic Gold Medalist Rowdy Gaines, PHTA’s vice president of partnerships and development, who spearheads Step Into Swim. 

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“I am grateful to Claffey Pools for their continued support and generosity to Step Into Swim,” Gaines says. “Our donors and sponsors are the driving force behind the success of this program. Claffey Pools’ commitment to Step Into Swim allows us to help save lives, promote the benefits of swimming and serve as an educational resource for water safety in communities where it is most needed.”

The Claffey Pools Round Up with Rowdy campaign includes rounding up each new pool and remodel sold to the next $100 and rounding up each retail ring, service ticket and maintenance ring to the next $1. The roundup campaign coupled with employee and vendor commitments will result in over a $30,000 donation.

“The excitement of our team members, the appreciation of our client base and the unity created by a company-wide effort is really powerful,” Claffey says.