Cody Meador, 32

Director of marketing 
May Manufacturing (Artesian Spas, Marquis Spas, Nordic Hot Tubs)
Las Vegas, Nevada

Cody Meador has built a career helping shape standout brands in the hot tub industry. He began at Jacuzzi Group, serving as senior product marketing manager for Jacuzzi, Sundance and Dimension One, where he worked closely with engineering, sales and international teams to launch products and support global marketing campaigns. In 2022, he brought that experience to May Manufacturing, where he now serves as director of marketing for three U.S.-built brands: Artesian Spas, Marquis Spas and Nordic Hot Tubs.

Meador’s position combines big-picture strategy with practical, day-to-day action. “My role spans everything from shaping new product road maps to executing dealer-facing campaigns that drive engagement and sales,” Meador says. The diversity of the portfolio is one of his favorite aspects of the job. “Each brand has its own rich history, loyal dealer network, unique product offering and distinct position in the market,” he says. “It’s rewarding to help shape and tell those stories in a way that honors their legacy while driving them forward.”

One highlight has been leading the launch of the redesigned Island Spas series, Artesian’s most popular line. This project introduced the Gecko waterlab sensor system, which continuously monitors spa water quality and offers personalized care recommendations, along with three distinct trim levels tailored to different customer profiles. “It was a true team effort,” Meador says, “and a powerful example of how thoughtful design, smart technology and strong brand storytelling can come together to create real marketplace impact.”

Meador’s career has grown by navigating industry-wide trials, from the intense supply chain and production pressures of the COVID-19 era to the ongoing effects of shifting global trade policies. “Through it all, I’ve learned that the ability to stay calm, collaborative and creative under pressure is just as important as any product feature or marketing plan,” he says.

Meador aims to develop brands that earn real customer loyalty. “Our products are the backdrop for connection, relaxation and lifelong memories,” he says. “I want to create a relationship with the customer that goes beyond the water — one that is built on trust, lifestyle and community.”

When he’s not at work, you’re likely to find Meador outdoors — traveling with his wife and their dog, hiking new trails, backpacking, spending time in the ocean or working on his golf game. “Anything outdoors and anything that supports wellness — that’s where I find my energy,” he says.