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CYA Smart Alliance gains traction

Leading pool professionals from across the industry have continued to join the CYA Smart Alliance to help meet customers’ demands for better, sustainable and consistent water care. As the alliance gains momentum, the movement to bring sanity back to pool and spa water care has shifted from a topic of conversation to actionable change.

“We are happy to welcome the fast growing number of members and support them as they promote better water care,” says Steve Berens, CEO of Clear Comfort, a founding member of the CYA Smart Alliance. “The more industry professionals that commit to being CYA Smart, the quicker we can provide simplified water care to pool and spa owners.”

By joining, CYA Smart Alliance, members dedicate their company’s water care methods to significantly reduce cyanuric acid overstabilization and the problems that it brings. Addressing the ongoing cycle of chemical overtreatment leading to water and chemical waste from CYA is long overdue. The CYA Smart Alliance aims to stop the cycle, give pool and spa owners back control of their water and deliver a swimming experience focused on sustainability and consistency.

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“The support and commitment the CYA Smart Alliance has experienced so far not only gives a promising outlook for the pool industry but for pool and spa owners as well,” says Zdenek Kratky, CMO at Sigura. “By coming together with one common goal, members are able to help each other and work collaboratively which has been missing from the industry.”

Pool and spa professionals can join the CYA Smart Alliance at cyasmart.org.