Jacuzzi Spa, a global leader in premium spa and wellness experiences, announced the appointment of Robert P. Baird Jr. as CEO.
“Robert’s passion for building brands and his experience leading operational and organizational transformation make him an excellent choice for Jacuzzi Spa,” says Dave Jackson, chairman of the board for Jacuzzi Group. “He brings a deep understanding of what it takes to succeed in today’s consumer marketplace — developing best-in-class products, enhancing customer experiences and building long-term brand value.”
Baird brings over 35 years of leadership experience across companies like Royal Philips, Procter & Gamble, Samsonite and Dorel Industries. His career has focused on brand development, market expansion and creating customer-first strategies that deliver business performance.
Most recently, Baird held leadership roles including president of Solenis Pool Solutions and CEO of both Sigura Water and A.T. Cross.
“Jacuzzi is one of the most recognized and trusted names in wellness,” Baird says. “I’m honored to lead this team and excited to build on Jacuzzi’s legacy of bringing even more joy, recovery and wellness into people’s lives around the world.”
Steven Mesnick will continue serving as CEO of Jacuzzi Bath, a separately operated segment of the Jacuzzi Group.
For more information, visit jacuzzi.com.