New England Spas Earns Honors at Sundance Dealer Conference

New England Spas received four awards at this year’s Sundance Dealer Conference, recognizing achievements in sales performance, customer service, event marketing and long-term industry contribution.

For the third consecutive year, the retailer was recognized with the Best Event award for its presence at the Topsfield Fair. The award acknowledges New England Spas’ collaboration with Great Bay to market and sell spas at the event, an approach the company says has helped differentiate its outreach efforts.

New England Spas also earned the Platinum Elite Award, which recognizes dealers ranked in the top 5% globally for sales performance. The designation reflects overall sales results within the Sundance dealer network.

In addition, the company received the Sundance Customer Service Award, honoring its commitment to customer experience and service standards.

The conference also marked the induction of Norm Coburn, president and longtime leader at New England Spas, into the Sundance Hall of Fame, which recognizes decades of dedication to customer service and contributions to the Sundance dealer community.