Hot Tubs
Jacuzzi: Reinventing Relaxation
For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.
Swim Spas
The History of Swim Spas, Part 2
When most in the industry think of swim spas, they picture the acrylic, portable units that took off in the early 2000s. But alongside that story — sometimes intersecting, sometimes running parallel — is another: the rise of swim machines.
Accessories
Leisure Concepts: Deck Out Your Showroom Swim Spa
When a new product takes off, it often inspires others to design accessories that enhance it even further. Take swim spas. Their rise in popularity has boosted sales opportunities not just for manufacturers but also for retailers. Still, their height — typically 53 inches or more — creates a challenge: How do buyers get in?
Chemicals
Filter Fix
For many hot tub owners, cleaning filters feels frustrating, time-consuming and easy to put off. The task is not high on their weekend to-do list. Some buyers even tune out during the sales pitch — hearing only “low maintenance … every three months” — and assume if a filter looks clean, it is.
Backyard Living
Heating Up and Cooling Down
Hot, cold or cold, hot — whichever order you choose, combined hot tub-cold plunge units are giving homeowners an easier way to experience contrast therapy without separate systems.




















