QCA Spas: Small Company, Big Results
How a Made-in-USA Brand Is Winning with Innovation and Service
There is something big happening in a small town in the heart of America. A company is thriving on a way of thinking—and doing business—that’s connecting with more retailers and customers every day.
Nestled in DeWitt, Iowa, the QCA Spas manufacturing plant is surrounded by farmland, where generations of growers have cultivated the soil with care and precision. Like those farmers, QCA Spas is harvesting something remarkable: American-made hot tubs built with integrity, innovation, and personal service.
In an industry crowded with foreign-made products and mega-corporations, QCA Spas stands out for staying true to its roots—embracing a small but mighty approach.
Growing Strong from Midwest Soil
Just like the farmers around them, the team at QCA Spas believes success comes from a powerful blend of time-tested principles and forward-looking innovation. Farmers plant the best seed, use the right equipment, and constantly seek ways to improve their yield. QCA Spas takes the same approach—only their “field” is a growing lineup of premium spas backed by dependable customer service.
From their modest factory footprint, they design and build high-quality hot tubs with features customers love and retailers trust. Their reach continues to grow with every new partner who joins the QCA family.
The Hidden Costs of “Big”
For small business owners and managers, the goal is clear: maximize profits and minimize costs—including the hidden ones. Warranty issues, delayed parts, unreachable support, and frustrated customers don’t always show up on a balance sheet, but they absolutely impact the bottom line.
QCA Spas offers a better way.
The QCA Solution: Staying Small, Staying Smart
The company was founded decades ago with a simple mission: make quality spas and stand behind them. When the original founder faced a terminal illness, he didn’t sell to the highest bidder. Instead, he handed the reins to two longtime employees he trusted to carry on the vision.
Bob Zerull, the former accounting manager, is now President. “For me, this is personal. QCA Spas has a long history and a great name in this industry. My job is to protect that legacy while continuously improving. I want us to grow, but not at the cost of who we are. We’ll never be the biggest—and that’s okay. I want us to be the company people enjoy working with because we’re easy, dependable, and we care about what we make.”
Jim Ketelsen, the new Vice President, rose through decades of service and sales. “Our mission is simple—we want to be the easiest company to do business with. A lot of big manufacturers put you through phone trees or slow email chains. Not us. When you call QCA Spas, you get a real person who knows the product and cares.”
Real Service from Real People
QCA Spas understands that long wait times, impersonal support, and slow warranty responses can frustrate retailers as much as they do customers. That frustration hurts reputations and profits.
That’s why QCA Spas gives its dealers direct access to knowledgeable team members who provide real-time support without call centers or complicated processes.
“We focus heavily on service,” Ketelsen says. “That’s what keeps people coming back. We know our retailers and customers by name, and they know us. Whether it’s a tech question or a part request, we’re here to help—no call center, no hoops.”
Building the Dream Team
QCA Spas continues to grow its team with experienced, service-minded professionals. Many employees have been with the company for years, helping to shape the culture of care and craftsmanship. And recent additions are strengthening that foundation.
One key recruit is Rick Pettit, a 34-year veteran of the spa industry who has run his own retail stores and worked for some of the largest manufacturers in the business.
“I believe small business is the backbone of the American economy,” Rick says. “And I joined QCA because I wanted to finish my career helping one grow. What makes us different is our commitment to doing the right thing—for our dealers and our customers. I see nothing but growth ahead for QCA and its partners.”
Reach out to Rick Pettit, Director of Sales at QCA Spas if you’re ready to grow your business.
Ready to Grow?
Growth—like the cornfields that surround the QCA factory—is what happens when the right seeds are planted and cared for with intention. QCA Spas has been doing just that for over 50 years.
For retailers looking to grow their business with a Made-in-the-USA partner who believes in craftsmanship, personal service, and long-term success—QCA Spas is ready to help. Their team answers the phone. They know the product. And they care.
That’s what QCA Spas is all about.
