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Swimming Into Self-Care

A deeper look at hydrotherapy in 2020

Welcome to our first issue of 2020 — and our first issue devoted almost entirely to swim spas. If you’ve read the magazine consistently over the years, you know I’m a big advocate for swim spas: They do a lot of good for people in need of aquatic therapy at home and make a lot of money for the rest of us.

The swim spa market is growing. At this point, it’d be easier to list the companies that don’t make them than those that do, and more manufacturers are entering this space every year, eager to capitalize on the growing national call toward better health and making time for self-care. Jacuzzi-branded swim spas hit the market this year, and the product is ever more recognizable to consumers.

All this being said, swim spas remain a big commitment for manufacturers, retailers and end users. It takes large factories to make them; square footage to display them; backyards with ample room to install them — and quite a bit of money to do all these things well. Privately, I’ve had retailers express that they aren’t sure it’s worth the headache. If something goes wrong in a swim spa sale — defect, damage or just buyer’s remorse — the retailer’s financial exposure is no joke.

Ten years ago, few people knew what a swim spa was, and I’m curious what we’ll be saying about swim spas in another decade. Some of you may decide they aren’t worth offering, but with any hope, the industry will continue to fine-tune the making, marketing, selling and servicing of swim spas so they are a no-brainer for us and our customers.

Best,
Megan Kendrick, publisher
megan@kendrickcontent.com

P.S. Thank you for all the well-wishes and graciousness as I welcomed my daughter Mia (adorably pictured above) in early October.

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