Alicia Peter — 30 Under 40 2024
Alicia Peter began her career as a hot tub skeptic. “I thought that the hype around wellness through water was dramatized,” she says.
Tyler Waters — 30 Under 40 2024
Tyler Waters’ name seems almost destined for the hot tub industry, and he joined it at a pivotal moment — the onset of the COVID-19 pandemic in 2020.
Josh Michels — 30 Under 40 2024
Josh Michels grew up in the family business, Backyard Leisure, which his parents founded in 1998.
Are your customers asking for cold tubs?
Are your customers asking for cold tubs?
What are the daily, weekly and monthly merchandising tasks for your store(s) and who is responsible for them?
Insights from Our SpaRetailer Panelists: Daily, Weekly, and Monthly Merchandising Tasks
Backyard Leisure Expands Reach With Store Opening
Backyard Leisure, a leading retailer in premium hot tubs and swim spas, launched its fourth store in Peoria, Illinois, on July 28.
Red Sink’ Challenge
In the 2021 show issue of SpaRetailer, we issued a challenge to show us your ‘red sink’ designs. As columnist…
Backyard Leisure | Eye on Expansion
Backyard Leisure opened in 2006, not long before the recession of 2008 stunted sales in many luxury sectors. But the…
Refined in Fire
Father and son Earl and Josh Michels stood in the parking lot of their hot tub business and watched it…
Episode #57, From the Ashes with the Michels from Backyard Leisure
Have you ever gotten so frustrated with your business that you threatened to “burn it down?” Earl and Josh Michels…