Madison

  • Shifting into Shipping

    Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report.
    “Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin. 

  • Bachmann’s Pools, Spas and Saunas

    When customers walk into a Bachmann’s showroom — whether in Madison or Brookfield, Wisconsin — the first thing they tend to notice is the polish: beautifully staged hot tubs, warm lighting and elegant finishes. But the Bachmann family says the real hallmark of their business is something you can’t photograph — it’s the intentional focus on care, consistency and steady growth that’s carried the company for over 40 years.