Superior Wellness, partnered with TransformNow for a 30-day study in June 2023 to assess the benefits of using a Chill Tub before his daily workouts.
Cold tubs have grown in popularity in recent years due to their purported health benefits. Unlike the hot tub, cold tubs don’t have therapeutic jet massages and aren’t meant to be lounged in for hours on end with friends.
Spa retailers are in the business of relaxation and well-being. As such, it’s easy to focus on customer wellness —...