Wide Open Spaces
You have customers, you have orders — and you have more open space than you ever thought possible. It’s time…
Fill ’er Up!
If you’re a spa retailer, this pandemic has been oddly good for business. Many of you are extra busy thanks…
Safe Sales, Inside and Out
We are going through the best of times and the worst of times. While some retailers are shutting their doors…
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…
Spring Refresh
In your customers’ minds, spring starts in April no matter what’s happening outside. Here are some ideas to refresh your…
The Elephant in the Room
The largest and potentially most lucrative category taking up precious space in your stores is swim spas. They are crazy…
All Are Welcome
When a potential customer sees your ads or your store, do they feel comfortable coming to shop if they know…
Parking Lot Profits
You’re driving along listening to the radio, when ahead you see a big white tent with banners waving in the…
Crazy About Clutter
If you aren’t watching “Tidying Up with Marie Kondo” on Netflix, you probably know someone who is — and annoying…
Episode #29, Chemical Merchandising with Linda Cahan
Longtime SpaRetailer columnist, Linda Cahan, joins us to talk about the right way to merchandise hot tub chemicals. Not the…
It Can Be Done
I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show…
My Local Target Has Me Thinking
Our local Target has been undergoing a major remodel this summer, to the tune of $4.9 million. It’s been fascinating…