Pool & Hot Tub Alliance

  • Pool & Hot Tub Alliance Announces Faculty Chairs for Center of Excellence

    ByEditorial Staff

    The Pool & Hot Tub Alliance announced the appointment of four faculty members as chairs for the PHTA Center of Excellence, a new education initiative designed to support workforce development and provide high-quality, practical training for professionals across the pool, spa and hot tub industry.

  • Building Your Support System

    ByCarolyn Koenig

    It may be scaling your business, navigating market uncertainties or being thrust into a leadership role. 

    Whatever the catalyst, many spa retailers eventually realize they can’t —  and shouldn’t — do everything alone. At that point, they begin exploring coaches, peer groups or professional communities that offer the experience, perspective and accountability for personal and professional growth.

  • The WOW Factor

    ByInternational Hot Tub Association

    Women of Water (WOW) was developed to amplify voices, support career advancement and ensure the next generation of industry leaders reflects the diversity of our communities and clients. Through education, mentorship and peer-to-peer networking, the initiative is empowering women and encouraging them to stay in the industry, assume leadership roles and build confidence.

  • International Pool | Spa | Patio Expo 2025 Draws Global Audience and Showcases Industry Innovation

    ByEditorial Staff

    The International Pool | Spa | Patio Expo brought together professionals from over 40 countries for three days of education, networking and product innovation, highlighting new technologies shaping the pool, spa and outdoor living industries.

  • Center of Excellence: Learn, Grow, Advance

    ByInternational Hot Tub Association

    “The pool and hot tub industry is evolving with the introduction of new technologies and innovations, while increased competition for qualified talent threatens operations and growth,” says Sabeena Hickman, president and CEO of the Pool & Hot Tub Alliance. “Professional development and continuing education are the only way forward to thrive in this highly competitive environment.”