What’s your strategy for getting the most value out of attending trade shows?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
The Science Behind the Soak
Hot tubs are fun. And fun sells. But for health-conscious customers, including those with debilitating or chronic health issues, hot tubs and spa-adjacent products also enhance quality of life, serving as key parts of wellness routines.
Charting the Course
When we move beyond being a typical salesperson, we can establish a vision of what is required to become excellent at our jobs (selling), not just for one year but for all years. We understand we have much work to do, and it won’t happen overnight. There is no hack or shortcut to excellence and sustainability; it is a continuous effort of growth and development.