Let’s get together for a quick meeting.”
If the hair on the back of your neck just stood up, or you’re looking for the closest exit, you are not alone. While they are meant to share information, encourage collaboration and build morale, few meetings prompt excitement.
Few wellness trends have captured consumers’ imaginations like the cold plunge. Step into 39-degree water and you’ll feel the jolt — a spike of adrenaline, tingling skin and a rush of clarity.
Based in Québec City, Québec, Gecko Alliance Group has been a leader in spa design and manufacturing for over 30 years. While its core customers remain OEMs, manufacturers and distributors, Gecko has recently turned its attention toward a different audience: hot tub owners.
Words like “oxidation,” “alkalinity” and “pH” may leave some customers running for the door. For those tuning out when it comes to buying chemicals, try toning down the jargon.
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Spa water needs to be changed occasionally. In some cases, it’s because total dissolved solids or cyanuric acid levels have gotten too high. In others, it’s because the water has been overused or neglected.
There are many ways for a business to thank its clients and partners — from thoughtful notes to discounts. But one Alabama-based company has taken a more unique approach.
Movement creates interest, and interest creates sales. Whenever sales are slow, take a cue from the song “I Like To Move It” from the “Madagascar” movies. Rearranging your showroom can energize you, your staff and your customers. So, move it, move it!
Trade show season is here — and with it comes the chance to connect, learn and bring back ideas that can make a lasting impact on your business. To help you get the most from your time on the show floor, members of the International Hot Tub Association senior leadership team share their strategies and best practices.
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
How we view the world, and specifically our work, guides all our decisions and actions. It is only when our perspective changes that we can change. Perspective is everything.
Each year, the International Pool | Spa | Patio Expo brings together the industry’s top professionals, brands and educators for a week of networking, innovation and hands-on learning. In its return to Las Vegas, the 2025 event promises even more opportunities to discover the latest products, connect with peers and gain insights to strengthen your business.