New England Spas Earns Honors at Sundance Dealer Conference
New England Spas received four awards at this year’s Sundance Dealer Conference, recognizing achievements in sales performance, customer service, event…
Family Leisure Announces Retail Partnership with Jacuzzi
Family Leisure, a leading retailer in home recreation, outdoor living and wellness products, announced a partnership with Jacuzzi Group, becoming the exclusive retailer of Sundance Spas from Jacuzzi in its markets. This brings two of the most recognized and respected names in the spa industry directly to Family Leisure showrooms, expanding premium options for customers nationwide.
Juan Pablo Alzate — 30 Under 40 2025
Juan Pablo Alzate didn’t just step into a sales role when he joined Gohlke Pools in 2019 — he reshaped the company’s approach to hot tubs.
2025 Hot Tub Hall of Fame Inductees
The Hot Tub Hall of Fame was established in 2024 through a partnership between SpaRetailer magazine and the International Hot Tub Association. Created to celebrate the pioneers and visionaries of the industry, the Hall of Fame shines a spotlight on the people whose passion and dedication have shaped the way the world experiences hot water. Honorees come from every corner of the hot tub world.
Sundance Spas: The Next Chapter
Sundance Spas is giving one of its most popular collections a thoughtful refresh. The 780 Series, a mainstay for both dealers and consumers, is being updated to enhance usability, elevate design and strengthen performance, while staying true to the brand’s heritage of hydrotherapy and craftsmanship.
Road Warriors
If you think closing a sale in a showroom is tough, try competing for customers’ attention over corn dogs and carnival rides.
SpaRetailer’s Hot Tub Hall of Fame
The Hot Tub Hall of Fame was founded in 2024 by SpaRetailer magazine in collaboration with the International Hot Tub Association.
Chris Robinson — Hot Tub Hall of Fame
In 2019, Chris Robinson retired from Lucite International after 39 years with the company.
Robinson has been a familiar face in the hot tub industry. He’s been part of many industry groups, serving on and chairing committees.
Healing Waters
The Hot Tubs for Heroes program, launched in 2015, has grown into an initiative for veterans nationwide. The initiative began as a local effort in partnership with Spa Palace in Colorado Springs. Garrett Guinivan, an Army Reservist at the time, was inspired by his involvement with the charity Wish for Our Heroes, a group dedicated to fulfilling the needs of veterans. After a request for a spa donation for a veteran in Colorado Springs, Guinivan partnered with Mike Wiege, president of Spa Palace, to make it happen, and Hot Tubs for Heroes was born.
Hawke Media Acquires Normal Bear Media
Hawke Media, a U.S. marketing agency, announced the acquisition of digital marketing agency Normal Bear Media.
Power Women: Patti Ryan
Patti Ryan, strategic sales manager, Jacuzzi Group
Teaming Up for Success
When attendees of the Topsfield Fair in Massachusetts strolled the site last fall, they came across a possible first for the hot tub industry.