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Our most successful sales event is our water care classes. The classes, run by Backyard Brands representatives, started in 2019 but were briefly offered only online in 2020 and 2021. Since 2022, they’re back in store and are newly named: Soin de l’eau. During these classes, clients learn the basics of water care — what to do and what not to do — and have the opportunity to ask questions. We offer drinks, snacks and comfortable seating as well as discounts on our Mineraluxe and Dazzle products at the event. Class attendees receive additional discounts, which encourages clients to learn more about their water care and allows them to keep their water cleaner and safer to soak in, all while protecting their investment.
Dana Hyde
CK Spas
Co – Owner
Saint-Eustache, Quebec, Canada
