Superior Wellness Appoints New Finance Director

Superior Wellness has announced the appointment of James Orton as its new finance director.  With over 20 years of experience across a range of sectors, Orton brings financial expertise and strategic leadership to his new position.

“I am very excited to join the team here at Superior Wellness,” Orton says. “The business is extremely well placed for further significant growth, building upon the strong foundations in place due to the quality of its partner relationships, product offerings and its people.”

Before joining Superior Wellness, Orton was the chief financial officer of Nuvias UC Limited, a specialist IT distributor operating across Europe.

As the finance director, Orton will play a pivotal role in shaping Superior Wellness’ financial strategy and driving sustainable growth. He will oversee all financial operations, working closely with the senior management team to support the company’s expansion plans and long-term vision.

“We are confident that James will contribute significantly to our continued success as we continue to grow globally,” says Rob Carlin, managing director at Superior Wellness.

Based in Chesterfield, United Kingdom, Superior Wellness is one of the world’s fastest-growing hot tub manufacturers with a network of global partners, distributing several brands including Platinum Spas, Thermals Spas, Be Well, Chill Tubs and Hekla Saunas.