In September, Chesterfield, U.K.-based manufacturer Platinum Spas announced its latest venture, using 3D AR (augmented reality) to provide its website users with a unique hot tub experience.
The technology enables users to not only have a 360-degree view of the Premium range Tokyo hot tub, but also to view the hot tub in their own space, using what Platinum Spas describes as a very simple process. According to the company, this will allow users to make an informed decision on whether the hot tub they choose is right for them.
“It will also be a great benefit to our partner network as it will enable them to demonstrate this product to a customer even if they do not currently have that particular model in stock,” says Sarah Elphick, head of marketing for the manufacturer. “One of the benefits of AR is that it increases engagement and interaction whilst also providing a richer user experience. We are continuing to innovate and focus on what our consumers want. This is just one of many steps we are taking to take our marketing to the next level.”
This new technology also enables the customer to scan, place and view the hot tub at 100% of its actual size. All one needs to do is scan the QR code with their smartphone camera, and they’ll be free to roam and inspect the hot tub. According to Superior Wellness, this will allow customers and partners to see whether the hot tub would fit into their showroom, garden room, garden space or wherever else they wish to see it.