Built to Last, Ready to Grow
QCA Spas Celebrates 60 Years with Innovation, Efficiency, and Dealer-Centered Growth
As QCA Spas prepares to celebrate its 60th anniversary, the company is doing more than reflecting on the past—it’s building on a legacy. What began in 1966 as a Midwestern manufacturing vision has become one of the spa industry’s most trusted names. And today, QCA Spas is growing faster than ever by focusing on what has always set it apart: Made-in-America quality, smart innovation, and a commitment to real relationships.
Honoring 60 Years of American Craftsmanship
For six decades, QCA Spas has built high-quality hot tubs in the heart of the Midwest. As the company enters its 60th year, that legacy of hands-on craftsmanship is matched by a forward-looking drive to modernize operations and innovate without losing the personal touch.
“We take a lot of pride in carrying forward our 60-year legacy. Every generation at QCA Spas has built on the one before it, and that commitment drives us to continually modernize our production processes. We’re honoring our legacy by making it more efficient, more precise, and better equipped to serve today’s retailers and spa owners.”
— Bob Zerull, President, QCA Spas
QCA Spas continues to manufacture its products in DeWitt, Iowa—a point of pride for both the company and its growing base of dealers who want American-made quality they can count on.
Efficiency + Innovation = Growth
QCA Spas has been steadily expanding its footprint thanks to a combination of lean manufacturing, customer feedback loops, and a strong focus on smart design—including its latest water care innovation, the PURE Water Management System.
“Our Pure Water Management System gives retailers a real advantage. It’s a feature that customers immediately understand and appreciate. It simplifies maintenance, keeps water cleaner longer, and helps create that crystal-clear experience people expect from a premium spa. Retailers love it because it reduces service calls and builds repeat business, and customers love it because it makes ownership effortless.”
— Rick Pettit, Sales Director, QCA Spas
PURE Water Management System Highlights:
- Fully automated system — like cruise control for your spa
- Filters up to 38,400 gallons per day with two 4-hour cycles
- Purge cycles eliminate stagnant water by moving it through every pipe
- Vortex skimmer pulls in surface debris like oils, perspiration, and hair
- Floor-level suction fittings remove heavier debris sitting at the bottom
- 100% filtration coverage from floor to surface
- High-output ozonator + Mazzei Injector create bacteria-killing microbubbles
- Unused ozone is recycled into the spa through a dedicated jet
- Clean, clear, low-maintenance water experience for customers
“Technology like the PURE Water Management System gives QCA Spas separation from other manufacturers. Having a complete system—not just an ozonator—helps in the selling process and helps our dealers to gain more sales, leading to greater profits. Smart and experienced business owners see the advantage right away. It’s one of the important selling features for new business partners and has become one of the reasons we are growing as rapidly as we are.”
“Our success has always been built on listening. Whether it’s a retailer across the country or a customer walking into one of our Iowa/Wisconsin showrooms, we take feedback seriously and act on it in real time. That constant loop of communication helps us focus on what works best for our dealers, for their customers, and for the long-term health of the brand.”
— Jim Ketelsen, Vice President, QCA Spas

Dealers Are Taking Notice
As the company grows, so does its dealer network. QCA Spas is attracting new partners who are drawn to the company’s responsive support, proven reliability, and easy-to-work-with style—a refreshing contrast to the long delays and impersonal processes common with mega-manufacturers.
“We’ve learned that growth doesn’t come from guessing what people want, it comes from engaging with them directly. When we respond quickly to feedback, we’re not just improving a product, we’re strengthening relationships.”
— Jim Ketelsen, Vice President, QCA Spas
Retailers across the country are finding that partnering with QCA Spas means getting answers faster, solving problems sooner, and delivering a better ownership experience for their customers. That reputation is leading to accelerated dealer growth in regions where reliability, responsiveness, and real-person support matter most.
Ready for the Next 60
QCA Spas isn’t trying to be the biggest—just the best at what they do. With 60 years of manufacturing under their belt and an ever-expanding lineup of smart features like the PURE Water Management System, the team is focused on steady, intentional growth that benefits both customers and dealers.
