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Episode #41, New Marketing Tools with Jamie Novak from NC Brands

Jamie Novak, NC Brands brand manager at BioLab, joins us on the podcast. Novak is about to complete her MBA from the Johns Hopkins Carey Business School, and talks about new marketing techniques to help you stand out in all the advertising noise.

A couple new tools Novak suggests are:

UserTesting.com, which gives you feedback on your website from real consumers.

SpyFU.com, which helps you research keywords that are working in your market.


Highlights from NC Brands trade show appearances, the Chris Marcano hologram and dancing chicken.


Let us know what you think about this episode and others by emailing podcast@sparetailer.com. You can also leave us a voicemail at 405-992-0160 and we’ll listen to your question on the air.



This episode is sponsored by Bullfrog Spas.

Does your spa business offer a customer experience that engages and excites? Bullfrog Spas is the only hot tub manufacturing partner with a program dedicated to retail experience. Power Per Square Foot is a set of customer experience best practices designed to elevate dealership performance. With game-changing products, interactive sales tools, and step-by-step planning guides, Power Per Square Foot by Bullfrog Spas provides the complete package you need to succeed in today’s retail environment. Visit bullfrogspas.com to learn about dealership opportunities today!

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