Jamie Novak, NC Brands brand manager at BioLab, joins us on the podcast. Novak is about to complete her MBA from the Johns Hopkins Carey Business School, and talks about new marketing techniques to help you stand out in all the advertising noise.
A couple new tools Novak suggests are:
UserTesting.com, which gives you feedback on your website from real consumers.
SpyFU.com, which helps you research keywords that are working in your market.
Highlights from NC Brands trade show appearances, the Chris Marcano hologram and dancing chicken.
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This episode is sponsored by Bullfrog Spas.
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