Episode #50, The PHTA’s Strategic Action Plan, with Sabeena Hickman

When Sabeena Hickman joined the newly formed PHTA in the fall of 2019, she thought she knew what her biggest challenge would be — continuing to merge two legacy associations. What neither she, or anyone, anticipated was the world being turned upside down by a global pandemic. Sabeena talks to us about how coronavirus changed the PHTA and industry’s year and how that impacted its new strategic action plan.

To become a member of the PHTA/IHTA visit PHTA.org

Episode #66, Support the Hot Tub Industry with Steve and Tracine The SpaRetailer Podcast

The International Hot Tub Association has been working to protect the hot tub industry since 2008. Now part of the PHTA, the chair and vice-chair of the organization’s leadership team joins the podcast to talk about its membership drive. Steve Stigers, vice president of marketing at Watkins Wellness, and Tracine Marroquin, vice president of marketing at Jacuzzi Group may be competitors, but the two work together to ensure the hot tub industry doesn’t get roped into undo legislation. To do […]
  1. Episode #66, Support the Hot Tub Industry with Steve and Tracine
  2. Episode #65, Selling Hot Tubs (Locally) Online with Gunnar Graven
  3. Episode #64, When a Marketer Starts Selling Swim Spas with Ben Poggemiller
  4. Episode #63, NASCAR and Hot Tubs with Ryan Truex
  5. Episode #62, So What Exactly IS Happening in the Chemical Industry, with Alicia and Andrea from BioLab

This episode is sponsored by Marquis.


Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.