
In this episode of the Spa Retailer Podcast, hosted by Megan Kendrick, the owner of SpaRetailer Magazine, Jim Parker, CEO of Ahh!some Water Care, discusses his journey into the hot tub industry, the development and expansion of his family’s business, and the importance of proper water care. Jim shares insights into the origins of Ahh!some Water Care, initially developed by his father and business partner in 1996, emphasizing its core product for eliminating biofilm in pools and hot tubs. Megan and Jim delve into strategies for educating customers about water care and confronting biofilm build-up, the complications of different testing methods, and the evolving needs and expectations of customers. They also touch upon the operational aspects of taking over a family business, including challenges such as accounting and maintaining effective communication and service standards. The episode concludes with discussions on the value of recurring services for dealers and personal anecdotes about favorite shows, highlighting the overlap of personal and professional dynamics.

Show Notes:
00:00 Introduction to the SpaRetailer Podcast
01:22 Jim Parker’s Journey into the Hot Tub Industry
03:14 The Growth of Ahh!some Water Care
04:31 Innovations and Product Development
10:06 Understanding Biofilm and Water Care Challenges
15:01 Best Practices for Hot Tub Maintenance
26:42 Convenience and Customer Service in the Hot Tub Industry
31:57 The Amazon Dilemma for Retailers
34:02 The Importance of Convenience in Retail
35:08 Educational Value in Retail Stores
42:13 Transitioning Business Ownership
47:48 Challenges and Surprises of Business Ownership
53:08 The SpaRetailer Five
01:01:36 Conclusion and Podcast Sign-Off
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