Max Blaser, 38
General manager/principal
Mountain Hot Tub
Bozeman, Montana
Max Blaser began his career in the spa industry as the marketing manager for Mountain Hot Tub.
“I was mentored by the legendary Kelly King, who taught me every facet of this incredible industry,” he says. “Under Kelly’s leadership, I began learning virtually every position in the company from delivery to service to financial and strategic planning.”
His dedication and broad skill set earned him the position of general manager in February 2020, a role that positioned him for greater involvement when Mountain Hot Tub was acquired by a new ownership group in September 2023.
Blaser speaks highly of the people he works with, both colleagues and customers, emphasizing the unique company culture that makes Mountain Hot Tub a place he enjoys coming to every day.
“We have a tight-knit organization where people voluntarily spend an incredible amount of time together both during and outside of work,” he says. “That’s an increasingly rare thing to find.”
Looking ahead, Blaser is excited about the company’s growth plans, viewing its recent expansions as just the beginning. Despite the demands of leadership, he remains focused on the core mission of the spa industry: promoting relaxation and wellness.
“I’d love to leave my mark as a wellness advocate, cultural innovator and true-blue believer in the benefits of regular hot tub and sauna use,” he says.