The Pool & Spa Show is back with fresh insights, innovations and networking opportunities. Here’s SpaRetailer’s guide to the top stops for hot tub professionals.
Expo Hall
Tuesday, Jan. 27: 10 a.m. – 5 p.m.
Wednesday, Jan. 28: 10 a.m. – 5 p.m.
Thursday, Jan. 29: 10 a.m. – 2 p.m.
Education Conference
Sunday, Jan. 25: 8 a.m. – 5 p.m.
Monday, Jan. 26: 8 a.m. – 5 p.m.
Tuesday, Jan. 27: 8 a.m. – 5 p.m.
Wednesday, Jan. 28: 8 a.m. – 5 p.m.
Thursday, Jan. 29: 8:30 – 10 a.m.
Events
The Welcome Party
Monday, Jan. 26
7 – 10 p.m.
Harrah’s Resort Atlantic City
Kick off the 2026 Pool & Spa Show with a night of fun, music and celebration at Harrah’s Resort Atlantic City. The Welcome Party is your chance to connect with friends, meet industry pros and start your show experience with excitement.
Enjoy a high-energy atmosphere with live entertainment, interactive games, great food and your favorite drinks — all in an expanded space designed to keep the good vibes going all night.
Your ticket includes:
- Three hours of exclusive access to the party
- Live music and entertainment
- Arcade-style games and lounge areas
- Food and beverages
This is the hottest ticket in Atlantic City — and it sells out every year. Be sure to add it during registration.
This event is for attendees 21 and over. Valid photo ID required for entry.
Lead the Ask: Negotiation Training Grounded in Professional Brand, Presence and Strategy
Monday, Jan. 26
9 a.m. – 4 p.m.
This high-impact workshop combines negotiation training with personal brand and leadership archetype work. Why? Because how you show up in a negotiation starts with who you are. You negotiate with more influence, confidence and consistency when you’re clear on your strengths, presence and values. “Lead the Ask” equips women with the practical tools and mindset shifts to navigate any negotiation — from salaries to contracts, from conflict to collaboration — all while staying grounded in authenticity and leadership presence. The session includes a personal brand assessment for each attendee with an individual report and details.
WAVE: PHTA Young Professionals Networking Event
Monday, Jan. 26
5-6 p.m.
Join fellow young pool and hot tub professionals for an energizing networking event. Connect with peers, exchange stories and gain valuable insights from industry leaders in an open, collaborative setting. This event is free to attend, but advance registration is required.
Education for Everyone
At the 2026 Pool & Spa Show, attendees can choose from nearly 150 sessions across multiple tracks tailored to hot tub and pool professionals. Whether retailers, service techs or business leaders, there’s something for everyone.
Educational opportunities include technical training, business classes, certification courses and specialty sessions — all designed to strengthen core skills and spark fresh thinking.
For those seeking deeper immersion, multiday courses and certification tracks — including PHTA, GENESIS and Watershape University offerings — run alongside shorter, focused workshops and panel talks.
Visit SpaRetailer partners to discover the latest products and services:
- Anchor Industries
- Anderson Manufacturing Company, Inc.
- Aqua Comb / Mi-Way, Inc.
- Aqua Creek Products
- Aquastar Pool Products
- Automatic Pool Covers
- Biolab, Inc.
- Bullfrog Spas
- CCEI
- Concrete Countertop Solutions
- Finnleo Saunas
- Fluidra
- HASA/Orenda Technologies
- Haviland Consumer Products Heritage Pool Supply Group
- Industrial Test Systems, Inc.
- inSPAration, Inc.
- Intermatic, Inc.
- IPEX USA LLC
- IPS Controllers
- Jack’s Magic
- King Technology/FROG Products
- LaMotte Company
- Latham
- LOU powered by Evosus
- Magic Plastics
- NESPA
- Pentair
- PHTA – Pool & Hot Tub Alliance
- Pool Brain
- POOLCORP
- PoolRx Worldwide
- Poolside Tech
- Ramuc Pool Paint
- RB Retail & Service Solutions
- RENOLIT
- SilkBalance
- Skimmer
- Spazazz
- Strong Spas
- Unicel Filters
- Viking Capital, Inc.
- Waters Choice, Inc.
- Waterway Plastics
Stop by the SpaRetailer booth and say hello!
*Exhibitors and booth numbers are subject to change.