Chelsea Kowalski

Saun-ic Boom

Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more consumers invest in at-home wellness. Residential saunas accounted for nearly 60% of market share in 2024, and North American sauna revenue topped $255 million in the same year, according to industry research.

Hot Tubs

Jacuzzi: Reinventing Relaxation

For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.

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The Science Behind the Soak

Hot tubs are fun. And fun sells. But for health-conscious customers, including those with debilitating or chronic health issues, hot tubs and spa-adjacent products also enhance quality of life, serving as key parts of wellness routines.

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Speed to Lead

If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale. “[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.

Accessories

Infinitree: Nailing the Niche

For over a decade, Infinitree has served the spa industry through state-of-the-art spa cabinet design.

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Stand Out

Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.

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You’re Hot Then You’re Cold

Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.