Chelsea Kowalski

Up and Out

Retailers who take time to plan and communicate through every phase of the building process can open their next location with confidence.

Features

How to Deal

Homeowner associations can get a bad reputation, especially since they’re often portrayed in movies and memes as a club of nosy neighbors looking for something to nitpick.

Features

Profitable or Pitfall?

How does a retailer make servicing hot tubs a profitable part of their business? Not all retailers provide service work…

Features

How to Script the Perfect Drip

With the growth of email marketing services like Mailchimp and Constant Contact, drip marketing campaigns have become essential.

Hot Tubs

Strong Contender

Strong Spas is bringing something brand new to the hot tub market this February. Developers say it will serve as a much-needed shot in the arm for an industry lacking innovation.

Profile

After nearly two decades as owner of A&B Accessories in West Fork, Arkansas, John Olson is retiring. With no plans for further business ventures, Olson says his only goal for this new act in his life is to catch up with friends and family all over the country.

Accessories

A&B Accessories: The New Guy

In May 2021 when Ryan Landwehr left Watkins Wellness, one of the world’s leading manufacturers of hot tubs and aquatic fitness products, there was no game plan for what would come next.

Marketing

Into the Groove

When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.

Stores

Pettis Pools & Patio

When Larry and Erma Pettis founded Pettis Pools and Patio in 1962 in East Rochester, New York, they established a philosophy of providing quality products at a fair price and offering the best, most professional service in a timely manner.