Hate to Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” aired in 1968. For those of you who are old enough to remember this show, it was radical in its short bursts of visual and spoken jokes.
Visual Selling from Front to Back
Customers remember a store visually as well as emotionally. Generally, they will remember 80% of what they see and retain…
Attract Versus Repel
The dreaded “ick factor” is a silent killer of sales.
Green Equals Growth
The green and blues we see when viewing our planet from space are among the most popular colors worldwide. Green can represent growth and nature while blue can remind us of water and the sky on a nice day.
For the Kids and Pets
Thanks to supply chain issues, you may have extra space in your stores you’d be happy to fill. Pet products…
Pricing, Signage and Your Image
I went into a hot tub store a week ago. There wasn’t a price in sight. Not one. Nothing on…
Create a ‘Red Sink’
Every time I go into a spa store, my first thought is, “What sets this apart from all the other…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…
Light at the End of the Tunnel
After a long year, a lessening of the most frustrating COVID restrictions may bring some breathing room into your retail…
Opt Outside
I must have heard “go outside and play” thousands of times in my younger days. At that time, we had…
Trust Your Gut
How many times have you heard someone say, “I have a gut feeling about this?” Or do you say it…
Wide Open Spaces
You have customers, you have orders — and you have more open space than you ever thought possible. It’s time…