Let’s Get Visual
On Nov. 1, I’ll be speaking at the International Pool | Spa | Patio Expo in Las Vegas at the…
It Can Be Done
I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show…
What’s a CVSM?
A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look…
Experiential Retail in Your Spa Store
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or…
Episode #19, Explaining Experiential Retail
It’s a buzz word that Linda Cahan has been talking about in SpaRetailer a lot. We talk through what experiential…
Episode #18, The Good, Bad and Ugly of Hot Tub Retail Stores
Longtime columnist Linda Cahan joins us to discuss some of the good and bad things she sees in hot tub…
Experiential Retail
Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to…
Start with Hello
I recently walked into a RV store to take photos for an upcoming seminar. I had permission to take the…
Most Attractive Design Trends
Trendy is not the first thing that comes to mind when you think of a spa store. “Nice,” “attractive” and…
Outdoor Lighting for Better Living
Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping…
Experiential and Sensory Design
Every decade or so, a new term is coined to ensure retail success. In the last few years, the term…
Does Consistency Matter?
Years ago, you could walk into a McDonalds in Tai Pei, Taiwan, and other than the addition of Chinese characters…