Bathing Brands, North America’s largest distributor of experiential bathing products, announced Mark Raisanen as its vice president of retail programs.
Over his three decades at Saunatec, Finnleo and Sauna360, Raisanen held the roles of regional sales manager, national sales manager, general manager and director of sales and marketing, among others.
Raisanen credits his Finnish heritage for his original passion for sauna. All four of his grandparents were born in Finland, where sauna is a way of life, and he is thrilled to get back in the business of sharing the benefits of sauna and heat bathing.