In May, Bullfrog Spas launched an all new web-based product configurator called Design Studio. This digital application, located at: designstudio.bullfrogspas.com, replaces Bullfrog’s SpaDesign product configurator. Design Studio is a modern product configuration experience offering several features including live 3-D spa models that the site user can rotate a full 360 degrees to view from any angle and an instant MSRP quote on the customer-configured spa.
Design Studio is optimized for mobile viewing, offers a smooth, simple user interface, while allowing the user to update the spa model, interior and exterior finishes. In addition, Design Studio users select and interchange their favorite JetPak jetted spa seats to create a personalized spa that is unique to that customer’s preferences.
“We simply want to create a better customer shopping experience,” says Jake Ricks, director of marketing. “Design Studio hopefully helps us move in the direction of more transparency and a more enjoyable path to purchase.”
In June, Bullfrog Spas announced its new content hub, PowerPerSquareFoot.com, a collection of proven retail best practices from retailers inside and outside the industry. Content hub resources include detailed how-to articles, consumer-facing marketing materials and helpful webinars hot tub professionals can use to boost performance and maximize their business investment. The site is a rebrand, reorganization and replacement of the online blog publication, H2Insider.com. The aim of this shift has been to make the most useful and relevant information about growing a hot tub business available to spa retailers in a well-communicated, easy-to-find way.
“As spa manufacturers, we recognize our industry depends on a strong local retail channel,” Ricks says. “That channel has never faced more challenges from emerging marketplaces and powerful technology. But local brick and mortar retailers can win. Our aim with Power Per Square Foot is to educate, support and empower retailers. We see education and adoption of best practices as a critical step not just for the retailers in our network, but for the hot tub industry as a whole.”