Opt Outside
I must have heard “go outside and play” thousands of times in my younger days. At that time, we had…
Trust Your Gut
How many times have you heard someone say, “I have a gut feeling about this?” Or do you say it…
Wide Open Spaces
You have customers, you have orders — and you have more open space than you ever thought possible. It’s time…
Empty Store Solutions
I’m sure if you complained to your friends that business is so good you don’t have enough product to keep…
Fill ’er Up!
If you’re a spa retailer, this pandemic has been oddly good for business. Many of you are extra busy thanks…
Safe Sales, Inside and Out
We are going through the best of times and the worst of times. While some retailers are shutting their doors…
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…
Spring Refresh
In your customers’ minds, spring starts in April no matter what’s happening outside. Here are some ideas to refresh your…
The Elephant in the Room
The largest and potentially most lucrative category taking up precious space in your stores is swim spas. They are crazy…
Making Retail Easier
For 25 years, Global Shop, a huge visual merchandising and store design trade show held each June in the Chicago…
All Are Welcome
When a potential customer sees your ads or your store, do they feel comfortable coming to shop if they know…
Parking Lot Profits
You’re driving along listening to the radio, when ahead you see a big white tent with banners waving in the…