Fast Sales, S l o w Motion
In a lot of ways, the spa industry seems to be moving in slow motion. Demand is still high, experts…
COVID Paved the Way
In 2019, the majority of business was international for Sunbelt Hot Tubs, a manufacturer in Houston, Texas. There was some…
Costco to Masco
When Scott Clark brought Caldera Spas onto his showroom floor in 1995, it was a departure. “I was used to…
New and Necessary
To stay atop everything from increased web traffic and online orders to deliveries and service calls, many hot tub retailers…
Got You Covered
The cover is one of the most important parts of the hot tub in providing safety, energy efficiency and ease…
Hot Tub Pricing Heats Up
At the start of 2020, economy experts were focusing on ‘supply shocks’ — disruptions to the availability of goods sourced…
Virtual Connections
By now, it’s likely your business has taken advantage of the many opportunities to sell hot tubs digitally. Luckily, there…
Do You Offer BOPIS?
Buying online and picking up in store presents shoppers with an attractive idea: Taking advantage of the convenience of online…
The Fixer Upper
In 1995, Terry Valmassoi moved his family from Southern California to Knoxville, Tennessee, to take a job with L.A. Spas….
Is Exclusivity Gone?
In many ways, COVID leveled the playing field — suddenly everyone was in the same boat. When pandemic demand began…
Curious About Chlorine
The global pandemic has placed a glaring spotlight on the importance of zapping viruses with extra sanitizing. While sanitizing questions…
Press Pause
The hot tub industry is accustomed to hot tub manufacturers announcing upgraded or brand-new models each year, with fresh ideas…