Refined in Fire
Father and son Earl and Josh Michels stood in the parking lot of their hot tub business and watched it…
You’re Gonna Make it After All
Phoebe Briley didn’t grow up thinking she’d sell hot tubs. But after 15 years of selling them for someone else,…
Music, Skis and Hot Tubs
Dave Sturino is a musician: He plays jazz piano in four local bands in his spare time. There was a…
New Kids on the Block
Brooke Rossi’s father, Mike DesRochers, owned a concrete construction company, building driveways, sidewalks and home foundations. In the early 1980s,…
Line of Sight
Photography by Ryan Feister After obtaining a bachelor’s degree in agriculture from Ohio State University, Bob Davis took to the…
Bloodlines
Photography by Matthew Monarca Fifty-two years. That’s how long Hallmark Spas, Pools & Billiards in Fayetteville, North Carolina, has been…
Keeping It Small
Photography by Kaitlin Walsh Ted Dellas has been through a recessive economy before, and the first time, he didn’t fare…
The Dealmaker
Photography by Iris Photography Hot Tubs: Cal Spas, Caldera Spas, Coast Spas, Passion Spas, Strong SpasSwim Spas: Cal Spas, Passion…
Finding the Sweet Spot
Photography by Rey Chico HOT TUBS: Hydropool Hot TubsSWIM SPAS: Hydropool Hot TubsCHEMICALS: Mineraluxe from Backyard BrandsOUTDOOR KITCHENS: Lynx, NapoleonFIRE…
Growth Mindset
Photography by Rey Chico Dave Harris is taking a vacation day. He’s spending it at home, where his three kids…
Under One Roof
Photography by Studio Macleod Founded by high school buddies Tom Walker and Scott Smith in 1979 in Bozeman, Montana, Mountain…
Widening the Funnel
Photography by Samson Madsen and Nathan Lopez Though David Isaacs grew up in the spa business, as an adult he…