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Episode #121, From Chaos to Clarity: Shandi Evertsen’s Tale of Resilience at Tropical Spas

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in St. George, Utah. Shandi shares her background in hospitality management and how the pandemic led her to transition into the hot tub industry. She details the rapid growth and sale of Tropical Spas, as well as the challenges faced, including a devastating fire that occurred shortly after the business changed hands. The fire destroyed 70 hot tubs and the showroom, but thanks to the community’s support and the team’s resilience, they were back in business within days. Shandi discusses the steps taken to modernize the business, including implementing new software systems and rebuilding the showroom. Despite the many challenges, Shandi highlights the growth, teamwork, and resilience that have characterized Tropical Spas’ journey.

Show Notes:

00:00 Welcome to the Spa Retailer Podcast
01:01 Shandi Evertsen’s Journey into the Hot Tub Industry
05:04 Life in St. George, Utah
07:12 The History of Tropical Spas
10:59 The Devastating Fire Incident
19:22 Rebuilding Challenges and Solutions
20:45 Community Support and Resilience
21:49 Back in Business: New Showroom
23:00 Operational Adjustments and Goals
24:46 Software Integration Struggles
27:54 Hot Tub Sales and Customer Experience
29:33 Leadership and Team Dynamics
33:31 Reflecting on Changes and Challenges
35:00 Serendipitous Encounters and Growth
37:01 Favorite Resources and Final Thoughts

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