In this episode of The SpaRetailer Podcast, Jamie Burson, the owner of Great Bay Spa and Sauna in New England, shares his journey from starting at the company at 20 years old, working in the warehouse, and dreaming of one day owning the business. Despite challenges like the COVID-19 pandemic, Burson managed to purchase the company in 2021. He discusses the company’s founding by three college friends in 1976 and its growth over the years. Burson also talks about the recent expansion efforts, including opening a new showroom in South Portland, and the strategic changes he’s made to adapt to market demands.
Show Notes with Timestamps:
00:00 Introduction to the Podcast and Guest
00:32 Jamie’s Journey: From Warehouse to Ownership
01:24 The Challenges of Buying a Business During COVID
03:46 The Origins of Great Bay Spa and Sauna
09:07 The Hot Tub Industry: A Personal Connection
16:30 Expanding the Business: New Showroom in Portland
24:54 Designing the Perfect Showroom
26:25 Showroom Innovations and Wet Testing
28:58 Challenges of Transitioning from Employee to Owner
32:06 Navigating Market Volatility and Strategic Adjustments
35:56 Marketing Strategies for New Markets
42:42 Future Goals and Reflections
44:03 Spot Retailer Five Questions
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