Alex King

  • Building Your Support System

    It may be scaling your business, navigating market uncertainties or being thrust into a leadership role. 

    Whatever the catalyst, many spa retailers eventually realize they can’t —  and shouldn’t — do everything alone. At that point, they begin exploring coaches, peer groups or professional communities that offer the experience, perspective and accountability for personal and professional growth.

  • 2025 Hot Tub Hall of Fame Inductees

    The Hot Tub Hall of Fame was established in 2024 through a partnership between SpaRetailer magazine and the International Hot Tub Association. Created to celebrate the pioneers and visionaries of the industry, the Hall of Fame shines a spotlight on the people whose passion and dedication have shaped the way the world experiences hot water. Honorees come from every corner of the hot tub world.

  • King Technology: Same King, New Kingdom

    This year has been a transformative one for those in the hot tub industry who have found themselves having to adjust to a post-pandemic world. For many, that has meant preparing for sales to return to normal or pulling back on production rates, but for the staff of King Technology, it has meant opening an entirely new $14.5 million facility in a new town.