What’s the biggest advantage or challenge you see in taking on the sauna category?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
Meet the 2026 SpaRetailer Insiders
Meet the 2026 SpaRetailer Insiders: Mike Kitchen, Casey Loewen, Cody Hendrickson, Michael Swartz, Chet Lockwood, Angi Hess
The Hot Tub Hustle
Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.